Qhov Tseeb # 1: Lub ntiaj teb mem pleev di ncauj kim tshaj plaws raug nqi ntau dua lub tsheb
Ntawm cov npe ntawm cov khoom txaus ntshai niaj hnub, qhov chaw ntawm ib qho burger nrog kub ntawv nyiaj dua cov dub caviar thiab platinum cocktail tube, muaj cov mem pleev di ncauj hauv cov ntaub ntawv kub nrog pob zeb diamond. Peb tab tom tham txog Guerlain KissKiss Gold thiab Diamonds, tawm hauv 2007 thiab raug nqi $ 62,000. Cov kev txwv tsis txawv ntawm cov lipsticks "tsis tu ncua" los ntawm KissKiss tsuas yog nyob rau hauv "qhwv ntsej muag"; rau kev thaj yeeb nyab xeeb ntau dua ntawm lub siab sheikhs, uas nws cov poj niam yuav lawv tus kheej qhov khoom muaj nqis zoo nkauj no, nws tau hloov pauv.

Qhov Tseeb # 2: Mem pleev di ncauj txhawb morale
Thiab qhov no tsis yog tsim los ntawm peb, tab sis los ntawm Askiv tus Thawj Kav Tebchaws Winston Churchill. Nws yog nws leej twg kom tso lipstick nyob hauv Great Britain thaum Lub Ntiaj Teb Thib Ob, vim tias "nws ua kom coob tus neeg lub siab." Cov khoom tsim ntawm lwm cov tshuaj pleev ib ce hauv lub tebchaws nyob rau lub sijhawm ntawd raug txiav.

Qhov Tseeb # 3: "Qhov ncauj nyhuv" yog lub neej kev lag luam tiag
Nws lub ntsiab muag muag nrog qhov tseeb tias mem pleev di ncauj kev muag khoom ib txwm loj hlob thaum kev lag luam [ntawm ib lub tebchaws lossis ib cheeb tsam] poob. Piv txwv li, lub sijhawm xyoo 1999-2000 ntawm Tebchaws Meskas, cov kws tshawb fawb tau sau txog 4 feem pua ntawm cov di ncauj tshuaj pleev ib ce muag, thaum cov khaub ncaws, cov hniav nyiaj hniav kub thiab cov rooj tog zaum tau hloov kho ntau dua, yog tias tsis ua tsis zoo, siv puab. Cov kws ntsuas nyiaj txiag piav qhia txog "cov nyhuv mem pleev di ncauj" los ntawm kev muaj lub siab xav ua kom zoo rau nws tus kheej nrog kev zoo nkauj, thaum tsis muaj nyiaj rau kev yuav khoom loj, thiab lub siab lub ntsws tsis zoo heev vim yog qhov xwm txheej tsis ruaj khov nyob ib puag ncig.

Qhov Tseeb # 4: Mem pleev di ncauj ua rau koj zoo li ntse dua
Zoo, lossis tsawg kawg kev tshaj lij. Ib txoj kev tshawb nrhiav los ntawm Harvard University cov kws tshawb fawb hauv kev sib xyaw nrog Procter & Gamble tau ua pov thawj tias cov poj niam ua haujlwm nrog pleev qhov muag thiab mem pleev di ncauj yog kev ntaus nqi los ntawm cov npoj yaig raws li muaj peev xwm tshaj dua thiab tsim nyog.

Qhov Tseeb # 5: Looj mem pib ua tsaug ua yeeb yaj kiab
Tam sim no mem pleev di ncauj yog ib qho ntawm cov khoom lag luam kev zoo nkauj tshaj plaws: raws li kev txheeb cais, 81% ntawm cov poj niam hauv ntiaj teb siv nws. Rau kev sib piv, 64% siv lub hauv paus thiab hmoov, thiab li 54% siv ntsej mua nce ntshav. Mem pleev di ncauj tshuav nws qhov koob meej rau xim dub thiab dawb ntsiag to xinesmas ntawm 20s ntawm lub xyoo pua xeem - cov khoom lag luam tawm hauv lipstick muag khoom keeb kwm ua ke nrog cov yeeb yam ntawm thawj zaj duab xis hnub qub.

Qhov tseeb # 6: Elizabeth Kuv tsim cov xaum qhuav
Poj huab tais Elizabeth Kuv ntawm teb chaws Askiv tau vwm txog tus mem pleev di ncauj thiab nws cov lus dag. Nws tau hnov tias nws yog tus tsim lub di ncauj liner los ntawm kev sib tov cov xim, ua kom plaster ntawm Paris, siv quav ciab thiab roj thiab "qhwv" cov khoom sib xyaw rau hauv tus cwj mem sau ntawv. Thiab tus huab tais Askiv ntseeg kom ua hwj huam kho kom zoo nkauj thiab pleev nws daim di ncauj thaum twg nws tsis xis. Cov kws tshawb fawb keeb kwm hais tias nyob rau nws txoj kev tuag, nws tau thov ib nrab raj ua ntej ntawm nws daim di ncauj.

Qhov Tseeb # 7: mem pleev di ncauj liab yog qhov muag pom tseeb
Raws li kev tshawb fawb los ntawm University of Manchester, tus txiv neej saib ntev tshaj plaws ntawm cov poj niam nrog liab mem pleev di ncauj. Qhov nruab nrab, cov txiv neej ntsia lawv rau 7.3 vib nas this. Rau kev sib piv, cov ncauj lus pom ntawm cov ntxhais nrog mem pleev di ncauj liab ntev ntev li 6.7 vib nas this, thiab ntawm cov menyuam ntxhais uas tsis muaj daim di ncauj ntev ntev li 2.2 feeb.

Cov ntaub ntawv muaj feem xyuam
- Qab zib imp: cov lus tseeb thiab lus dab neeg hais txog ntshav qab zib
- Txiv maj phaub roj: qhov tseeb thiab qhov tseeb
- Lub Hauv Paus: Myths Txog Kev Tu Plaub Hau